The Association of Marketing and Communications Professionals has awarded three international MarCom Creative Awards for packaging and marketing collateral materials to R.G. Barry Corporation, the Dearfoams company.
The company was recognized with a platinum award for its Dearfoams Fall/Winter 2006 Product Look Book, and gold awards for its unique Dearfoams Pink Ribbon Packaging and its Dearfoams 2006 Sales/Press Kit.
“It is a great privilege and honor to be the proud recipient of such tremendous recognition,” said Karen Jacobs, the R.G. Barry's Director of Marketing. “Our marketing, visual and communications teams collaborated on these pieces to craft a strong brand message with inviting copy in a unique, creative design. We are thrilled to have our work recognized by some of the world's most acclaimed marketing communications professionals.”
In addition to the MarCom Awards, R.G. Barry's visual presentation, marketing and communications staffs have been honored recently with creative awards from the International Academy of Visual Arts, the In-Store Marketing Institute, the Summit Creative Awards and the Columbus Society of Communicating Arts.
MarCom Creative Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials.
Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
With more than 5,000 entries, the MarCom competition is among the largest of its kind in the world. Winners range from individual free-lance communicators to media conglomerates and Fortune 50 companies.
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