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Lyric Jeans year end outline

21 Dec '06

3 min read

-- Retained the Kathy Walker Showroom to head up sales at the prestigious New Mart in the heart of the fashion district in downtown Los Angeles
-- Launched a state-of-the-art website and e-store in time for the holiday shopping season
-- Secured distribution for its product at high-end department store Saks Fifth Avenue
-- Hired renowned fashion PR agency People's Revolution to head up marketing, publicity and branding
-- Attracted celebrity attention from actress Brooke Burke who wore Lyric Culture on the hit CBS TV series "Rockstar Supernova"; Kelly Clarkson who wore a Lyric tee to open up NASCAR; Tina Fey who wore Lyric product for editorial in Rolling Stone
-- Was reviewed in Women's Wear Daily, Fairchild's prestigious daily trade publication which serves as the authority for the fashion and retail industries
-- Was the subject of a two-page feature article in California Apparel News which touted Lyric as "one of the more ambitious and original denim launches in some time."
-- Announced its debut collection titled 'Lyric Culture Revolution' featuring a comprehensive product line including denim and leather jackets, jeans, shorts, skirts, corsets, tee shirts and belt buckles
-- Hosted the America album release party with Sony/BMG and the album release celebration for the New York Dolls.

In 2007 Lyric Jeans, Inc. plans to continue growing its business by establishing Lyric Culture as the leading rock n' roll lifestyle brand. The company intends to showcase its product at premiere industry tradeshows, expand its sales effort and distribution nationally and internationally.

Lyric Jeans Inc

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