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Executive promotion at Victoria's Secret Direct & Limited Stores

12 Jan '07

2 min read

Limited Brands Inc announced promotions at Victoria's Secret Direct and Limited Stores.

LEADERSHIP AT VICTORIA'S SECRET DIRECT:
Pia Ferrrario, currently Executive Vice President-Win at Holiday for Victoria's Secret, has been named CEO to lead Victoria's Secret Direct along with Rick Jackson, Chief Operating Officer.

Ms. Ferrrario has been with Victoria's Secret Direct for 18 years, previously serving as Executive Vice President-Apparel and immediately prior to her current assignment, Executive Vice President-Intimate Apparel, Shoes, Accessories and Swimwear. She will replace Mindy Meads, CEO/President of Victoria's Secret Direct, who has decided to pursue other opportunities outside the enterprise.

"Pia has a deep understanding of the Victoria's Secret Direct business model and has been instrumental in the growth of the business," said Leslie H. Wexner, Chairman and CEO of Limited Brands.

NEW CO-LEADERS FOR LIMITED STORES:
Linda Heasley, Senior Vice President -Merchandise Planning and Allocation for Limited Brands, Inc. and Avra Myers, Senior Vice President and General Merchandise Manager for Limited Stores, have been promoted to President/COO for Limited Stores and President/General Merchandise Manager, respectively. Ms. Heasley and Ms. Myers will serve as co-leaders and will report to Jay Margolis, President of the Apparel Group.

Ms. Heasley will be responsible for merchandise planning and allocation, marketing, finance,store operations and human resources. Ms. Heasley joined Limited Brands three years ago, as Vice President-Merchandise Planning and Allocation at Bath and Body Works and was subsequently promoted to lead Merchandise Planning and Allocation for the enterprise. Prior to Limited Brands, Ms. Heasley held executive-level positions at Timberland and CVS.

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