The 64th edition of Pitti Bimbo (19-21 January 2007, Florence, Fortezza da Basso) concluded with a strong increase in the number of visitors from abroad. The final figures on attendance show a 6.1% rise in the number of foreign buyers.
On the whole, there were 10,479 visitors as opposed to the 10,310 at the January 2006 edition. Italian attendance held its own, with 7,014 buyers, which is 30 fewer than last January, but 15 more stores were represented this time.
The opinions among the stands at the Fortezza da Basso were positive and very satisfied. The exhibitors met all the important clients who came to the Fortezza wanting to make concrete business contacts, and volumes exceeded those of the last winter season.
Throughout the pavilions the research and quality content of the collections was high, so high that they rank right next to adult fashion. “We felt the strong positive spirit that is traversing the entire industry,” says Raffaello Napoleone, CEO of Pitti Immagine – children's fashions are growing well, you can see it from sales figures, from domestic consumer spending and from exports”.
The energy that exports are injecting into infants' and children's wear was clear from the foreign markets which attended the show.
“The number of buyers from emerging markets, such as China has grown consistently; in fact the number of Chinese buyers has more than doubled, Russia rose by 20.5% and all the Eastern European countries also increased, says Agostino Poletto, Marketing and Development Manager – “but even the performance on the part of the show's main markets is also very significant: Spain (+ 10,7%), Japan (+ 37,3%), United States (+ 6%) and Holland (+ 13%)”.