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Bollywood Gold is fashioned to suit latest trends
06 Feb '07
2 min read
A joint venture between Gitanjali Gems and the Dubai based Damas Group, D'damas is a brand that combines international quality with Indian values. D'damas is about luxury and aspirations, bestowing upon the wearer a special status. D'damas' vast variety of sub-brands allows every customer a choice of jewellery to reflect her or his personality, tastes and to suit every occasion.
A sub-brand under the umbrella of D'damas, Bollywood Gold in association with the World Gold Council. Gold as a material offers several opportunities of styling in terms of textures, finishes and volumes. It is this beauty that the brand explores through its product line.
The range caters to middle class and above. The need for status is paramount, eminence, the feeling of Old Money, distinction. One of the key evolving trends for the season is the 'bold and chunky' look with lots of coloured stones and experimentation in terms of finishes on metal. Moving with the times, the new product range of 'Bollywood Gold' is fashioned to suit the current taste of the market.
Design styling for the range is quite comtemporary and fashionable. It presents a beautiful visual appeal in terms of textures as well as colours. As such, colourstone jewellery is quite 'en vogue' today.
A lot of experimentation is done in terms of volumes and textures. The forms are bold and chunky, using coloured stones in most cases. Its exquisite product portfolio includes dangler earrings, chandeliers, hoops, rings, pendants, necklaces, bracelets etc. It offers a great variety in terms of fashionable coloured stone jewellery.
A sub-brand under the umbrella of D'damas, Bollywood Gold in association with the World Gold Council. Gold as a material offers several opportunities of styling in terms of textures, finishes and volumes. It is this beauty that the brand explores through its product line.
The range caters to middle class and above. The need for status is paramount, eminence, the feeling of Old Money, distinction. One of the key evolving trends for the season is the 'bold and chunky' look with lots of coloured stones and experimentation in terms of finishes on metal. Moving with the times, the new product range of 'Bollywood Gold' is fashioned to suit the current taste of the market.
Design styling for the range is quite comtemporary and fashionable. It presents a beautiful visual appeal in terms of textures as well as colours. As such, colourstone jewellery is quite 'en vogue' today.
A lot of experimentation is done in terms of volumes and textures. The forms are bold and chunky, using coloured stones in most cases. Its exquisite product portfolio includes dangler earrings, chandeliers, hoops, rings, pendants, necklaces, bracelets etc. It offers a great variety in terms of fashionable coloured stone jewellery.
Gitanjali Gems Ltd, India
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