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Vivaaha collection adds an extra special glow on special occasion

07 Feb '07
2 min read

A joint venture between Gitanjali Gems and the Dubai based Damas Group, D'damas is a brand that combines international quality with Indian values. D'damas is about luxury and aspirations, bestowing upon the wearer a special status. D'damas' vast variety of sub-brands allows every customer a choice of jewellery to reflect her or his personality, tastes and to suit every occasion.

For the ultimate moment in every Indian woman's life, Gold and Diamond Bridal Jewellery, from the Vivaaha collection of D'damas adds an extra special glow on that extra special occasion.

Exuding a high level of stylish designs and versatility, Vivaaha is an exhaustive range of plain gold as well as diamond studded bridal sets. It offers a spectrum of creations, ranging from the simple to the stylized in a variety of price-points for both men and women.

Focused advertising and promotions are capable of generating a halo or catalytic effect that is likely to create significant impact in the market, resulting in good sales.

Design style: The brand presents a unique range of Mangalsutrams, rings, nose pins and necklace sets. Styled to blend the modern and the traditional values of the Indian woman, the collection pays tribute to the most important moment in a woman's life.

Range: It has the following streams on the basis of product category, namely, Diamond Mangalsutram (mangalsutras), Vivaha Diamond (diamond necklace sets), Vivaha Gold ( gold bridal sets),Jhalak (nose-pins, nose-rings).

Gitanjali Gems Ltd, India

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