Betesh to produce handbags & small leather goods under Joe's brand
08 Feb '07
2 min read
"As we move forward to consummate the acquisition of the Joe's and Joe's Jeans marks we plan to expand our brand awareness by seeking other licensing opportunities that will complement our overall strategy to grow the brand worldwide."
The Betesh Group, in business for more than 35 years, is a family owned global consumer products organization with six distinct and growing companies. Since its inception, the dynamic entity has grown to a stellar $250 million business which includes: Mitzi International (Ladies Handbags and Accessories), Generation Company (Backpacks, Sports and Travel Related Accessories and Upscale Ladies' Accessories), Motion Systems (Computer, Audio and Video Accessories), Baby Boom (Diaper Bags, Infant Bedding and Room Decor), Bananafish (Upscale Infant Bedding and Room Decor) and Funhouse (Toddler Bedding and Toddler/Tween/Teen Furniture and Room Decor).