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Fragrance venture marks first for supermodel
17 Feb '07
2 min read
Coty Inc, the world's largest fragrance company, announced the signing of supermodel and fashion icon, Kate Moss, as Coty's latest beauty partner to develop and market her own line of signature fragrances.
The first fragrance for Moss will capture her unique style and deepen her universal appeal. Recognized as the greatest beauty of her generation, Kate Moss has significantly influenced both the fashion and beauty industries with her stunning presence as a supermodel for luxury brands across the globe.
"As a one-of-a-kind modern beauty icon, Kate Moss carries clout and credibility among photographers, fashion designers and the beauty industry. This has made her a leading beauty face of the new millennium," said Bernd Beetz, CEO, Coty Inc.
"There is no one better to embody a new fragrance than Kate, who epitomizes the look and feel of today's fashionistas. We are very excited about this fragrance collaboration and look forward to a long and fruitful partnership."
"For me, Coty is the ideal partner to create my own scent," commented Moss. "I've been delighted to work with Coty over the years and am pleased to collaborate with them on my first fragrance."
The fragrance venture extends Moss's professional relationship with Coty; simultaneously, she will continue to be the global face of Rimmel London, Coty's top-selling color cosmetic line.
"Kate Moss defines modern glamour. Her range of styles and moods inspires women all over the world. Her unique look pushes the boundaries on beauty in new directions, and that makes her compelling," commented Steve Mormoris, SVP Global Marketing, Coty Beauty. "She embodies everything interesting about modern women and someone I have always enjoyed working with."
Set to debut in the fall 2007, the yet-to-be named fragrance line will launch throughout Europe, the Middle East and Australia with subsequent plans to extend to the United States, Canada and Latin America. The line will include eau de toilette, eau de perfume and ancillary products.
The first fragrance for Moss will capture her unique style and deepen her universal appeal. Recognized as the greatest beauty of her generation, Kate Moss has significantly influenced both the fashion and beauty industries with her stunning presence as a supermodel for luxury brands across the globe.
"As a one-of-a-kind modern beauty icon, Kate Moss carries clout and credibility among photographers, fashion designers and the beauty industry. This has made her a leading beauty face of the new millennium," said Bernd Beetz, CEO, Coty Inc.
"There is no one better to embody a new fragrance than Kate, who epitomizes the look and feel of today's fashionistas. We are very excited about this fragrance collaboration and look forward to a long and fruitful partnership."
"For me, Coty is the ideal partner to create my own scent," commented Moss. "I've been delighted to work with Coty over the years and am pleased to collaborate with them on my first fragrance."
The fragrance venture extends Moss's professional relationship with Coty; simultaneously, she will continue to be the global face of Rimmel London, Coty's top-selling color cosmetic line.
"Kate Moss defines modern glamour. Her range of styles and moods inspires women all over the world. Her unique look pushes the boundaries on beauty in new directions, and that makes her compelling," commented Steve Mormoris, SVP Global Marketing, Coty Beauty. "She embodies everything interesting about modern women and someone I have always enjoyed working with."
Set to debut in the fall 2007, the yet-to-be named fragrance line will launch throughout Europe, the Middle East and Australia with subsequent plans to extend to the United States, Canada and Latin America. The line will include eau de toilette, eau de perfume and ancillary products.
Coty Inc, USA
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