Amazon.com Inc announced that fourth quarter 2006 jewelry and watch sales increased more than 100 percent year-over-year. Each quarter, an increasing number of Amazon.com's millions of customers are shopping the Amazon.com Jewelry & Watches store, especially for important gift-giving occasions such as Valentine's Day and Mother's Day.
"We are very pleased with the ever-increasing growth and customer interest in our jewelry and watch selection," said Steven Goldsmith, vice president, Amazon.com Jewelry & Watches store. "Whether it be diamond earrings, a 14kt gold bracelet, or a sterling silver necklace, bought as a gift or for themselves, our store enables customers to find whatever they're looking for."
In addition to shipping 130 percent more pairs of diamond stud earrings and 100 percent more color gemstone jewelry, watch sales on Amazon.com in the fourth quarter increased 171 percent year-over-year.
With one of the largest watch selections online, the store currently offers over 200 brands and 8,000 styles (800, of which, were added in the fourth quarter alone). From a $15 Lego watch to a $500,000 53 Carat Diamond Audemars Piguet watch, customers will find whatever style, color and price they desire.
Every piece of jewelry sold by Amazon.com is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers will find detailed product specifications about each of the piece's components, including gemstones, settings and metal stamps.
A Learning Center provides buying guides for pearls, diamonds, precious metals and watches. Loose stones are independently certified to be a specific cut, clarity, color, shape and weight.
Finally, the store provides all of the tools and helpful information that Amazon.com customers know and love, such as Customer Reviews, Top Sellers lists, So You'd Like To guides and Listmania lists.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
