News Flash

Fashion takes to street: POP UP - POP IN - POP OUT

07 Mar '07

2 min read

POP UP - POP IN - POP OUT presented by the Herald Sun and City of Melbourne is a series of surprise fashion moments across the Festival week, showcasing fashion and providing a sense of discovery. A traffic-stopping state-of-the-art structure will materialise at four Melbourne hot spots - including the City Square, QV, Federation Square and Melbourne Museum Plaza.

The Herald Sun will list dates and times of these inspiring fashion moments or details can be found at heraldsun website daily or visit L'Oréal Melbourne Fashion Festival (LMFF) website.

POP UP-POP IN-POP OUT:
Levante & Jonathan Aston
A cheeky show of legs from Levante and Jonathan Aston. Showcasing Winter 2007's must-have accessory, look out for tights, leggings and over the knee socks in lacy net designs, textured opaques, tartans, fairisles and winter rib. Color abounds - from wintery neutrals to rich berry tones, moody blues and shades of coffee.

POP UP-POP IN-POP OUT:
Sportsgirl
Sportsgirl's fresh spirit is a perfect match with the unique POP UP catwalk. Revealing hot new Winter 2007 looks to love, this funky environment will showcase the latest styling and trends i by Sportsgirl. Expect a dynamic mix of music, movement and color that will set the direction for the season ahead.

POP UP-POP IN-POP OUT:
QV
An international show of some of the world's edgiest and most desirable labels will feature in the QV POP UP-POP IN-POP OUT.. Located in QV Square,this event will have fashionistas note-taking. Catch the latest collections of leading designers including Wayne Cooper, Christensen Copenhagen, Third Millennium and Cactus Jam.

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