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Van Heusen offers complete range of lifestyle products

10 Mar '07

3 min read

What can one say about the world's largest selling dress shirt and India's biggest premium business wear brand that will serve as a fitting intriduction? The fact is that Van Heusen has made every fashion season a landmark one. The Rs.225 crore brands, Selling 1.5 million garments a year, has emerged as the definitive mark of power, say and sophistication.

Van Heusen is known to bring the latest and most contemporary international styles to the country over the years. It has a complete lifestyle range of products for men i shirts, trousers, outwear and knitwear apart from an extensive range of accessories like innerwear, neckties, belts, bags, eyewear, shoes and cuff links.

This year will indeed prove to be a landmark year for Van Heusen, It has not only achieved the distinction of becoming the largest brand in the country but in order to catapult itself into the future, it has identified two mega opportunities-Woman and Youth, in the Indian Demographic Landscape.

These two singular initiatives along with robust growth in premium menswear will make Van Heusen leapfrog to Rs. 600 crore in the next three tears. While 'Van Heusen Woman' fro the Contemporary Indian Woman will complete the lifestyle Offering of Van Heusen, 'V Dot' is being launched to cater to a totally new segment of young consumers hitherto neglected by all premium menswear brands.

Everyday Couture - Van Heusen Woman
Style was and will always be integral to the multifaceted woman. Extrusive research led to deep insights about woman in the corporate world and Van Heusen understood clearly the choices available in the marketplace. The choices were not only very limited; no one was offering all occasion garments and accessories, with the perfect fit to the contemporary Indian woman.

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