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True to establish 1st foreign office in London to build European BU

12 Mar '07

2 min read

To further European growth, True Religion Apparel Inc said it is establishing its first foreign office to be based in London, U.K. The company announced that Kelly Furano, Director of International Sales, will be relocating from Los Angeles to London to work with distributors and retailers in building the True Religion brand more deeply in Europe.

"As the True Religion brand continues to evolve into a global lifestyle collection, the time is right to place a greater focus on growing internationally, and this can only happen by placing our own team on the ground in Europe to support the wholesale growth and possible rollout of retail stores," said Michael Buckley, president.

"Kelly has done a tremendous job positioning the True Religion brand alongside the most prestigious international designers and placing our product offering with premium retailers and showrooms worldwide. We look forward to her active involvement in establishing our European base of operations and her continuing contributions in assessing, understanding, and developing our international sales strategy in response to market demands."

Furano's focus will be training the True Religion sales teams in product knowledge and brand awareness to support the company's distribution partners within each market territory. She also will coordinate the exhibition of True Religion branded products at international trade shows such as Bread and Butter in Barcelona, Pitti Uomo in Florence, Tranois in Paris, and CPD in Dusseldorf.

True Religion Apparel Inc

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