German fashion house opens flagship stores in Mumbai & Delhi

14 Mar '07

2 min read

In line with ESCADA's continuing evolution as a modern, contemporary luxury brand, ESCADA opens up new markets. The target is to launch and position ESCADA on the Indian market, one of the evolving markets for luxury fashion.

Two ESCADA flagship stores will open their doors in Mumbai on March 14, 2007, and another shop will open in Delhi in the months to come. ESCADA selected S. Kumars Nationwide as the exclusive distribution partner for this project. In total, seven shops are planned to open within the next two years.

To celebrate the arrival of ESCADA in India, Frank Rheinboldt, CEO of ESCADA GROUP, and Jyoti and Nitin Kasliwal, of S. Kumars Nationwide, will host an exclusive dinner with 120 guests from Mumbai's high society at the Taj Mahal Hotel. A glamorous fashion show presenting the elegant ESCADA Spring/Summer 2007 collection, and the performances of singer Sonia de Meglio and DJ Monsieur Velvet from Paris, will be the highlights of this very special evening.

Frank Rheinboldt, CEO of ESCADA GROUP:
“With the opening of the first shops in India, we are following our distribution strategy of always being one of the first luxury brands to enter evolving markets for luxury fashion and accessories. We are convinced that S. Kumars Nationwide, as our exclusive distribution partner, will position ESCADA successfully on the Indian market within the next two years.”

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