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'Ethnic hair-care' becoming one of focal points of Beautyworld

30 Mar '07

3 min read

'Ethnic hair-care' which is becoming increasingly segmented globally in general, is among other niche areas associated with health and beauty sector that will set to become one of the focal points for the xxxx-odd hair salons in the Middle East region.

According to Euromonitor International, the year 2006 saw the launch of several products specifically for ethnic men with different hair 'issues'.

“While women have long been the focus for hair care products, manufacturers are now seeing the potential profit in providing for men who represent one specific consumer segment that has fallen under the spotlight of hair care players in 2006.”

“Such industry-related factors and other interesting developments will be highlighted at one of the leading platforms and the most successful beauty event in the region now in its 12th year – Beautyworld Middle East 2007,” said Ms Heather Nix, Group Exhibitions Manager of Messe Frankfurt, organisers of Beauty World Middle East - the region's largest cosmetic and beauty trade show.

The event, scheduled to be held from May 20-22, 2007 at the Dubai International Convention and Exhibition Centre, will showcase the world's latest beauty care and wellness products.

Beautyworld Middle East will host 950 exhibitors representing 1300 brands from 55 countries and is expected to host approximately 9,500 trade visitors from around 80 countries.

Industry research also points out that in 2006 hair care players increasingly homed in on men who represent one specific consumer segment. Euromonitor predicts “Conditioners should be a target for hair care companies as they are proving to be a particularly fertile source for new product development, with sales forecast to grow by 14% by 2010.”

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