The winning answer to the “crisis in creativity” in Milan. The solution to the constant drop of foreign buyers in Milan during the Fashion Week.
Does Milan need new freshness? White answers.
And data speak for themselves.
With a flow of over 8,000 visitors, an 11% increase in foreign buyers and 6% in Italian ones and the real return of quality, the curtain closes on White, the trendiest exhibition in the fashion field particularly alert on research and new talents.
With its 163 exhibitors, the February 2007 edition attracted brands like Balenciaga, Maison Martin Margiela, Sigerson Morrison, Nicole Brundage, AF Vandervorst and Angelo Figus, for the first time approaching the exhibition world.
An international breath of fresh air, an open mind addressed to Milan's good, too often defined grey … and not only due to the fog.
A series of events and collaborations. The presentation of the IQONS web site, the new free online service dedicated to all the fashion addicts. From insiders to end users.
12 Ore – A space totally dedicated to three among the hottest names on the international fashion panorama: Jens Laugesen, Marios Schwab and Richard Nicoll. The unique possibility to buy their collections in Italy. OnOff - “The exhibiting container” of London avant-garde, White's ideal partner. And again, Outrageous Bar the 80's-style café and MyOwnGallery, at Superstudio's contemporary art gallery, where art speaks with fashion.
“The real pleasure” says Massimiliano Bizzi, inventor of White, “is meeting exhibitors who, tired of a four-day event to live all in a single breath, they near up smiling, reissuing the appointment. Numbers confirm. We have worked in a certain direction, we've managed bringing creativity and talent to Milan. We are happy but don't want to rest on our laurels…”
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
