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FOUR Marketing represents True Religion brand in UK

19 Apr '07

2 min read

True Religion Apparel Inc announced it has engaged FOUR Marketing as the company's new distributor in the United Kingdom, effective for the fall 2007 season.

As a leading independent fashion clothing and accessories distributor known for a high level of technical product expertise and intimate knowledge of the UK customer base, FOUR Marketing currently represents a variety of designer labels such as Against My Killer by Andrew MacKenzie, CP Company, Evisu, Fake London Genius, McQ by Alexander McQueen, Stone Island, Superfine and Tretorn.

"FOUR Marketing is the kind of business partner we seek to represent our brand as we take a methodical approach to growing our customer reach in the UK, Europe and other key international markets," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel. "FOUR Marketing's engagement will dovetail with the efforts of our internal team as we work to position the True Religion brand for continued, sustainable growth."

"The United Kingdom has the potential to become one of our largest markets outside the United States," said Michael Buckley, president. "We believe this new distributor agreement significantly advances our goal of realizing the potential of and demand for True Religion products in this market, starting first in London and extending throughout England, Scotland, Wales, Northern Ireland and the Republic of Ireland."

FOUR Marketing has grown through an expanding network of independent boutiques and department stores by building long-term brand value and sales growth in line with brand expectations. The company plans to market and distribute the entire line of True Religion branded apparel to more than 250 retailers in the UK market, including Harvey Nichols, Harrods and Selfridges.

Among the specialized resources available, FOUR Marketing's in-house media team, FOUR Publicity, is expert at executing extensive advertising campaigns to national newspapers, consumer magazines and lifestyle trade publications, and its retail group offers a wide range of experience coordinating retail expansion, including shop fit and concession design and installation.

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