Lee Cooper fashion - spirit of 68

20 Apr '07

3 min read

Lee Cooper, the fine English Denim Company, has announced the launch of its Spring/Summer 2007 collection line. Preceded by an engaging and well-received teaser campaign which created ripples among audiences, the collection was launched at stores across India.

Inspired by its strong British heritage and coupled with extensive research of the market, Lee Cooper has developed this collection based on the feelings and moods of 1968.Sports, music, culture, environment, fashions and Lee Cooper's archive of '68 forms the basis of a collection that mixes great influences of the past with the latest trends and colours.

The collection is available in Lee Cooper Exclusive store at Orchid Mall, Mumbai Central and is also available at Globus, Lifestyle and Pantaloons among other leading retail outlets across Mumbai.

Announcing these developments, Ameet Panchal, CEO, Lee Cooper India, said “Lee Cooper is all about attitude. It's about being irreverent, out-of-the-box, and definitely about being English. Our brand campaign has been designed along these lines and the Spring/Summer collection reflects our brand personality."

"The individuals who fit this profile are our brand ambassadors and I am sure they will help create a movement to form the Lee Cooper cult in India. We have planned various initiatives to supplement this launch, which will roll out in the near future.”

This Spring/Summer 07 has an exciting range of “Authentic” jeans wear; utilizing authentic ring fabrics shrink to fit seasonal fashion denims, core denims and a comprehensive range of Utility Chinos. Styling takes the form of “twisted” classic pieces, with addition to small details, rather than overt “fashion” treatments, and is focused on the “5 – pocket plus” type styling for both sexes.

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