SKECHERS is seeing green with the launch of its first character footwear line, Shrek by SKECHERS. In collaboration with DreamWorks Animation, SKECHERS is introducing the children's footwear line this month to coincide with the release of the upcoming animated comedy Shrek the Third, which opens nationwide on May 18. A new merchandising opportunity for the Shrek series, Shrek by SKECHERS will be co-branded with such favorite characters as Shrek, Fiona, Donkey and Puss in Boots.
“SKECHERS Kids is built on a philosophy of fun, trend-savvy footwear – footwear that complements Shrek's global success as a pop culture icon,” said Michael Greenberg, president of SKECHERS. “With SKECHERS' long heritage as a family lifestyle footwear brand, we fit the Shrek consumer perfectly – and believe this is a great first step into the lucrative world of character footwear.”
“We couldn't be more excited about partnering with SKECHERS in this way and feel that the broad appeal of the Shrek franchise together with the family appeal of SKECHERS should prove to be a great combination,” added Randy Klein, head of apparel licensing for DreamWorks Animation. “Shrek by SKECHERS is a fun footwear collection that we're sure will be a draw for kids of all ages.”
To support the Shrek by SKECHERS footwear program, the Company will market the line in the United States using the characters' images on print, television and outdoor advertising, in-store through POP and gift-with-purchase items, and on the Internet.
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