Dressbarn wants customers to 'have a heart, wear a heart'

08 May '07

2 min read

dressbarn, a leading retailer and authority on women's fashion, began its annual participation as a National Team in the American Cancer Society's 2007 awareness building and fundraising effort, Relay For Life.

Relay For Life is an overnight event created to unite communities all over the world, celebrate survivorship and raise awareness and funds for cancer research and programs of the American Cancer Society. Beyond sales Associate and community involvement in the events, dressbarn is also introducing its exclusive "Heart Bracelet" that will be sold in all stores for $5.00 from May 1st through August 31st, or while supplies last.

dressbarn wants customers to "have a heart, wear a heart" and will donate the entire net profit of $2.50 to the American Cancer Society.

"Since 2002 we've worked closely with the American Cancer Society and continue to raise the bar for participation and contributions every year," said dressbarn president and CEO David R. Jaffe.

"Through sales of our 'Heart Bracelet' and the growing number of dressbarn teams participating in this year's events, we expect to exceed last year's turnout in both community member support and dollars donated to the American Cancer Society."

In 2007, there will be more than 4,800 relay events held across the country in addition to events in more than 23 countries around the world, where teams will gather at schools, fairgrounds, or parks and take turns walking or running laps in the fight against cancer. Last year, 145 dressbarn teams consisting of customers, executives and store associates participated in Relay For Life events, raising over $325,000 through team fundraising and in-store promotion.

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