On the heels of the sale of Fila to Global Leading Brands House and the appointment of the brand's new management team, Fila announces new partnerships aimed to strengthen its dedication to the running category.
For the past few years, Mikal Peveto has been leading Fila's global footwear research and development initiatives as the SVP of Fila Futura. Mikal will be moving to a consulting role to contribute to the company's efforts in footwear product and materials research as well as in design & advanced technologies to enhance Fila's running and tennis footwear.
Mikal Peveto is one of the most highly regarded experts in athletic footwear design and development in the world. His industry experience has earned him an unparalleled reputation in the category among his peers and the world's leading athletic footwear retailers.
Mr. Peveto's vast athletic footwear category experience includes seven years at Nike where he was a product manager in the running category. His time at Nike was followed by six years at Adidas in Herzogenaurach, Germany where he was the international business unit manager for running and led the company's largest footwear category to record growth. Mr. Peveto has also served as a consultant to several of the world's leading athletic footwear brands.
“We are delighted that Mikal has agreed to serve in this role as the brand begins a new chapter in its history,” said Jon Epstein, President of Fila USA. “His passion for the category is only surpassed by his creativity and vision. Mikal has built very successful global footwear businesses for the two leaders in our category and during his time at Fila has led the development of Fila's footwear technology. We look forward to Mikal's continued contribution to Fila.”
Under new management, Fila will continue with its Running specialty initiative that has seen growth from 17 doors to over 250 in a three-year span. The newly formed The Genesis Agency, led by Paul Perrone, the former Director of Running at Fila, will oversee the sales, marketing & distribution of Fila running footwear. The national agency consists of former Fila running representatives and will connect venders, retailers and consumers with innovative products in sport specialty.
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