Tiffany & Co announced plans to open an approximately 1,500 square-foot boutique at Selfridges, one of London's premier department stores located at 400 Oxford Street, in September 2007.
Situated in The Wonder Room, the store's new showcase that will display the world's top luxury brands, the TIFFANY & CO. boutique will be designed with a private sales salon and feature signature details of the jeweler's famous New York flagship store, including ebonized Makore and mahogany woods and brushed stainless steel showcases.
“Oxford Street has long been one of the city's major shopping destinations,” said Melvyn Kirtley, president of Tiffany & Co. U.K. “With the big names in luxury retailing concentrated in the elegant new Wonder Room at Selfridges, Londoners and tourists alike have even more reason to visit Selfridges. When they do, they will find the TIFFANY & CO. shopping experience awaiting them, with the quality, craftsmanship and service for which we are known worldwide.”
The boutique, the jeweler's fifth London location, will offer an array of TIFFANY & CO. collections, including the world's finest diamonds in dazzling engagement rings and jewels in platinum and eighteen-karat gold settings; rare and lustrous pearls; the signature designs of Elsa Peretti, Paloma Picasso, Jean Schlumberger and Frank Gehry; watches; accessories and gifts.
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