Everlast signs 2 year sponsorship & licensing deal with Amateur Boxing

19 May '07

2 min read

Everlast Worldwide Inc manufacturer, marketer and licensor of sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name, announced the signing of a two-year sponsorship and licensing agreement with U.S. Amateur Boxing Inc (USA Boxing), the National Governing Body for the sport of amateur boxing.

Under the terms of the agreement, Everlast will be the exclusive boxing equipment supplier for USA Boxing and its athletes for all USA Boxing and International Amateur Boxing Association (AIBA) sanctioned tournaments, world competitions, Olympic trials, and camps for the Men's, Women's, and Junior Olympic programs.

Everlast boxing equipment will be used at all USA Boxing-sponsored events and shows in preparation for the upcoming Olympic Games in 2008.

In addition to signage at various events and print advertising, Everlast will further support USA Boxing and its athletes as they work to build a competitive U.S. Olympic Boxing Team for the 2008 Olympics in Beijing through promotional campaigns at various retailers, co-branded packaging on Everlast equipment, various print publications including the Everlast catalog, internet and live boxing events.

Seth Horowitz, Chairman and CEO of Everlast Worldwide Inc said, “We are very proud to continue our longstanding relationship with USA Boxing. The collaboration between Everlast and USA Boxing is especially appropriate given our collective and unmatched history in the world of boxing."

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