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VF Imagewear declares extensions to strategic license deal
23 May '07
2 min read
VF Imagewear Inc a subsidiary of VF Corporation announced that it has extended its strategic licensing agreements with both Major League Baseball Properties and the Major League Baseball Players Association.
These agreements with VF Imagewear's key strategic partners fuel the momentum of February's announcement of the purchase of Majestic Athletic, the leading global provider of authentic sports licensed apparel and branded uniforms for Major League Baseball.
Both agreements solidify the global apparel licensing rights that were held separately by Majestic Athletic and VF Imagewear prior to the transaction announced earlier this year.
Specifically, these comprehensive license agreements cover authentic, replica and fanwear products for all size ranges, both genders and distribution channels. The license agreement with MLBPA runs through 2012, while the agreements with MLB Properties were extended through 2014.
Ed Doran, President of VF Imagewear Inc stated, “The Majestic acquisition effectively opened exclusive channels of retail distribution by combining Imagewear's extensive fanwear capabilities with Majestic's unique expertise in authentic, replica and player products."
These landmark agreements solidify extremely successful partnerships and provide the continuity required to grow these businesses for all parties. We have experienced a tremendous working relationship in the past with both of these strategic partners, and areexcited about our futures together.”
These agreements with VF Imagewear's key strategic partners fuel the momentum of February's announcement of the purchase of Majestic Athletic, the leading global provider of authentic sports licensed apparel and branded uniforms for Major League Baseball.
Both agreements solidify the global apparel licensing rights that were held separately by Majestic Athletic and VF Imagewear prior to the transaction announced earlier this year.
Specifically, these comprehensive license agreements cover authentic, replica and fanwear products for all size ranges, both genders and distribution channels. The license agreement with MLBPA runs through 2012, while the agreements with MLB Properties were extended through 2014.
Ed Doran, President of VF Imagewear Inc stated, “The Majestic acquisition effectively opened exclusive channels of retail distribution by combining Imagewear's extensive fanwear capabilities with Majestic's unique expertise in authentic, replica and player products."
These landmark agreements solidify extremely successful partnerships and provide the continuity required to grow these businesses for all parties. We have experienced a tremendous working relationship in the past with both of these strategic partners, and areexcited about our futures together.”
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