News Flash

Saks Fifth Avenue flagship to open new shoe floor

25 May '07

3 min read

Saks Fifth Avenue announced its plans to greatly expand its New York store's designer shoe salon, which will move to the completely redesigned eighth floor.

The dramatic new space will be named 10022-SHOE, referring to the eighth floor's dedicated zip code. 10022- SHOE is slated to open with a gala celebration this September.

"The new eighth floor will be an impressive venue for our world-class collections and a true landmark for shoe lovers," remarked Steve Sadove, Chairman and CEO, Saks Fifth Avenue. 10022-SHOE will also hold a place in U.S. history as the first floor to be granted its own designated zip code by the United States Post Office.

Saks Fifth Avenue will support the eighth floor's launch this fall with a widespread marketing campaign featuring 10022-SHOE as well as a set of limited edition stamps commemorating the event.

Visitors to the new eighth floor will be greeted by a seemingly endless array of shoes nearly double the number currently carried on the fourth floor. "We're adding a number of exciting new designers, plus we're vastly increasing the depth and breadth of our current vendor assortment," said Ron Frasch, President and Chief Merchandising Officer, Saks Fifth Avenue. "To be quite honest, we needed a space this big just to have enough room to showcase all the new merchandise we're so excited about."

Saks Fifth Avenue will also expand the luxury amenities available to its shoe customers. A VIP room has been added for private shopping, complete with spacious seating, refreshments and an adjacent fitting room.

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