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Touch!, neoZone & cloudnine add lively touch to fashion hub

28 May '07
2 min read

The world's major buyers, sophisticated presentations, special projects and world previews crowned by fashion week's most exclusive party.

Between 22 and 25 February, Touch!, neoZone and cloudnine presented the acme of design and quality research in women's fashions at Via Tortona in Milan. This mix decreed the success of this edition of Pitti Immagine's exhibitions dedicated to the 2007/2008 fall-winter season.

The three salons concluded yesterday to the sounds of positive opinions and great satisfaction among the exhibitors and the buyers who came from all over the world.

“Walking among the stands these past four days,” says Agostino Poletto, Marketing and Development Manager of Pitti Immagine “we met representatives from the finest stores, the highest segment of the buyers, the people who, on the international level, control purchases for the stores that make or break a collection."

Both the buyers and the exhibitors had very good things to say about the new innovations: the selection and the new segmentation of the brands as presented by Touch!, neoZone and cloudnine, and the launch of the new initiative, itself Touch!. "Our purpose for Touch! was to present the edge of elegance and glamour for woman. The concept was a hit, along with the futuristic loft setting where it was staged.”

And, finally we have to mention the great success of the new, special event, The Dreamers, featuring the explorers of contemporary fashion which at this edition materialized in the BoomBox Party.

The talents from London Fashion Week landed in Milan on Thursday, 22 February names like Roksanda Ilincic, Giles, Gareth Pugh, Jonathan Saunders, Marios Schwab, Richard Nicoll, Cassette Playa, House Of Holland, David David and Deryick Walzer added their lively touch to the hippest party in town.

Milan's fashion community welcomed boutique clubbing the London scene's biggest hit and according to many it was the best party of the week.

Pitti Immagine

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