Dubai gets Juicy!

29 May '07

2 min read

MAF Fashion, one of the fastest growing retail groups in the region and part of Majid Al Futtaim Group, one of the region's most prominent property developers, has launched this month 'Juicy Couture,' one of the worlds most innovative and desirable fashion brands. The first Juicy Couture stand alone store is located in the Boulevard at Jumeirah Emirates Towers, in Dubai.

The first store opening in the Middle East, and the 40th Juicy Couture store in the world, called for a Juicy celebration, which was attended by over 400 people who joined in the celebration and watched fashion shows that showcased the latest Juicy Couture collections.

Although the company was founded in 1997, in 2001, the famous Juicy Couture tracksuit was born, which was an immediate worldwide success that was worn by many top celebrities.

Today, the Juicy Couture brand has grown into a multi-million dollar fashion brand with a ultra-comfy, sexy, chic, soft and flirty product line-up that includes a range of ladies-, mens-, baby- and children wear; swim wear; shoes, sunglasses, watches, accessories and fragrance.

Not only are the clothes different, but the Juicy Couture store concept has a sense of humour and showcases the brand's creative identity and its positioning within the fashion world – think modern fairytale…… girl meets rock star and they move into an old English manor, with a mix of old stripped down French antiques, lush colours, hardwood floors and modernfittings. This is Juicy Couture, no ordinary brand.

Juicy Couture

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