Oakley releases LIVESTRONG special edition eyewear

06 Jun '07

2 min read

Oakley Inc announced the release of two special edition Lance Armstrong sunglass designs that will help support the charity efforts of the venerated athlete. With each sale of the new Oakley LIVESTRONG RADAR and FLAK JACKET renditions, the company will provide $20 to the Lance Armstrong Foundation in support of its ongoing mission to inspire and empower people affected by cancer.

"For nearly 20 years, Oakley has been there for me, on and off the bike," commented Lance Armstrong, cancer survivor, seven-time Tour de France champion. "Now, together with the company's support and those who appreciate the performance of its eyewear technologies, we can help make a difference to millions of those who are living with cancer."

"We are honored to assist Lance in such a noble cause," said Colin Baden, president, Oakley, Inc. "Having battled cancer and gone on to win the Tour de France seven consecutive times, Lance is the ultimate survivor and an icon of hope for the millions who are currently living with, through or beyond cancer."

To create the LIVESTRONG special editions, Oakley chose two of its most technically advanced sport performance sunglasses: the single-lens sport shield known as RADAR and the dual-lens eyewear called FLAK JACKET.

Design features include Jet Black frames with accents of yellow in select components, a salute to the logo colors of the Lance Armstrong Foundation. Additionally, "LIVESTRONG" is laser etched near the bottom of the lens and a specially tagged Microclear bag for cleaning and storage is included in the custom packaging.

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