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Limited Brands announces leadership changes

16 Jun '07
2 min read

Diane Neal, president and chief operations officer for Bath and Body Works, has been promoted to chief executive officer. Diane has served as COO since joining Bath and Body Works in November 2006. Prior to joining Bath and Body Works, she served as president of the outlet division for Gap Inc following her role as senior vice president, merchandising.

She also spent many years in a variety of roles with increasing leadership at the Target Corporation, including areas of responsibility in merchandising, planning and sourcing for Target. Diane also held the position of president of Mervyn's Stores from 2001 to 2004.

"Diane is a strong leader with a merchant mindset and broad multi-store experience. She has broad and substantial retail and leadership skills," said Leslie H. Wexner, chairman and chief executive officer of Bath and Body Works' parent company, Limited Brands, Inc.

"She has led system and process improvement initiatives for us and has shared our commitment to growth. I am confident in her leadership as we continue to grow this brand, already the largest specialty beauty brand in North America."

Neil Fiske, who joined Bath and Body Works in 2003, is leaving to become chief executive officer of Eddie Bauer. "Neil is leaving the business well- positioned for the future and I am grateful for what he has done," said Wexner.

Also, the company is announcing the appointment of Bill May as chief operating officer for Victoria'sSecret Stores. Most recently, Bill served as executive vice president and chief operating officer at Payless ShoeSource.

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