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News Flash
R.G. Barry signs agreement with BasicNet S.p.A for Superga brand
20 Jun '07
2 min read
“We think that the Superga brand has the ability to provide us with additional growth in what for us is an entirely new and very exciting area of the accessory footwear business.”
“After an initial conservative introduction in the American market, we have now reached an important agreement with a primary group having a relevant structure both from a sales and a customer service perspective,” said Franco Spalla, President of Basic Properties America Inc.
“Considering the importance of the North American market, we are sure R.G. Barry Corporation is the right partner for us. They offer the financial resources and experience for both the sales development and intensive marketing activities necessary to correctly build up the Superga brand in America.”
“After an initial conservative introduction in the American market, we have now reached an important agreement with a primary group having a relevant structure both from a sales and a customer service perspective,” said Franco Spalla, President of Basic Properties America Inc.
“Considering the importance of the North American market, we are sure R.G. Barry Corporation is the right partner for us. They offer the financial resources and experience for both the sales development and intensive marketing activities necessary to correctly build up the Superga brand in America.”
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