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Pure offers glimpse of 2008 fashion trends

02 Jul '07
3 min read

Irregular Choice adding a refreshing new style, they show off a shoe and womenswear line that will make anyone look twice. The clothesline includes Nostalgic Rainbow Brite ponies, cutesy bears and manga style cupcake designs lending an '80s theme to Irregular Choice's SS08 collection.

Betty Jackson brings fashion to live with her passion for art. The clothes perform for the wearer in any given situation and the outfits are effortlessly transitioned from day-to-evening wear, simply by changing the accessories.

Polly Isabella, a new signature brand launching at Pure, presents a range of designer bags & accessories treating each piece as a functional sculpture. The bags take over a year to be followed through to final design. The aim is to bridge the gap between fashion, design, art and craft. The collection includes innovative designs such as the angel bag and the headset bag.

EMU Ridge, another exciting newcomer, will be present an authentic footwear range of Australian sheepskin and merino wool. Guaranteed to provide comfort and style, they offer a comprehensive range of innovative and on-trend boots using colours and prints.

Mary Frances, presents a bag collection passionate about expressing individuality and personality, and has proven very popular among the US celebrities. The designer's favourite quips is, “life is too short to dress boring”. The SS08 collection includes unexpected textures and creative colour combinations, each being unique and full of life.

Pure womenswear

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