Coty signs exclusive license deal with Italian lifestyle brand

03 Jul '07

2 min read

Coty Inc the world's leading fragrance company, announced an exclusive license agreement with Tonino Lamborghini S.r.l, the Italian lifestyle brand famous for its luxury collections of fashion accessories, apparel and furnishings.

Coty will create a new, innovative fragrance line for men under the Tonino Lamborghini brand name.

"Tonino Lamborghini exemplifies vitality, opulence and passion to men around the world. It's the charisma and the high prestige associated with the brand's products that make this an exceptional partnership for Coty," says Bernd Beetz, CEO, Coty Inc.

"The sexy, sleek, exclusive appeal of Tonino Lamborghini brands lays the ground work for an explosive new men's fragrance."

"Coty is a big player with an innovative spirit," says Tonino Lamborghini, President of Tonino Lamborghini s.r.l. "embodying a true entrepreneurial character, the company is a top international powerhouse."

"Coty and Tonino Lamborghini are the perfect combination to transform creativity into a new, unique men's line."

Set to launch in Europe and Asia in spring 2008, with subsequent plans for release in the Americas and rest of the world, the Tonino Lamborghini licensed fragrance line will tout the creative style and elegance of the Tonino Lamborghini luxury brand.

"The highly respected Tonino Lamborghini name embodies power, luxury, class, sophistication and style among all of their products and brands," commented SteveMormoris, SVP Global Marketing, Coty Beauty.

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