Gitanjali & ICICI launches 1st 'Jewellery Card'

06 Jul '07

2 min read

Gitanjali Group, one of the largest integrated diamond and jewellery manufacturers and retailers in India, and ICICI Bank, India's second largest bank, announced the launch of the first 'Jewellery Card'.

This premium credit card is powered by a host of unique features, benefits and rewards and is ideal for patrons looking for greater convenience and exclusive purchase and lifestyle benefits.

The ICICI Bank-Gitanjali Card is a comprehensive credit card that allows cardholders to avail of benefits across 200,000 Merchants in India and more than 22 million merchants internationally. So a consumer using this credit card at any of outlets would be rewarded for all jewellery purchases.

Mr. Mehul Choksi, Chairman, Gitanjali Group Ltd said, "The launch of Jewellery credit card will play a significant role in our strategic focus of being a leading Jewellery Retail & Lifestyle player. The card has been specially designed for Gitanjali Patrons and it reinforces our commitment to provide the best services to all our customers”.

He further added “Gitanjali has always strived to make the industry more organised and affordable for its customers and India's growing number of Jewellery buyers are increasingly looking for a product that provides them with a complete set of benefits for end-to-end purchase services."

"The collaboration of ICICI Bank and Gitanjali Gems is an example of how it works with customers to develop secure, convenient and rewarding payment solutions that add real value for cardholders."

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