Lyric Jeans inks new deal for 'American Idol' apparel line

10 Jul '07

2 min read

With over 30 million viewers each week, "American Idol" has become synonymous with great music and leading fashion. Recognizing this harmony between music and fashion, Lyric Jeans Inc announced that it has entered into a licensing agreement with FremantleMedia, co-producer and licensor for "American Idol," to create a lyric-inspired "American Idol" branded apparel line for department stores, mid-tier and mass market retailers.

The initial Lyric Jeans-"American Idol" collection will focus on the contemporary juniors and girls market and expand into other areas including children's wear.

"'American Idol' is the most powerful and iconic music brand in popular culture today and the perfect tie-in for our creative concept," said Hanna Rochelle Schmieder, President of Lyric Jeans Inc.

"We couldn't have dreamt of a better partner. Now music and fashion lovers everywhere can feel like a pop star and express themselves through our lyric-driven lifestyle brand," she continued.

Nora Wong, Manager of Consumer Licensing, for FremantleMedia's North America team, added, "Lyric Jeans has taken a unique approach in personalizing musical expression through fashion. Lending the 'American Idol' name to this apparel line is a fantastic extension for both brands and gets to the heart of what the 'American Idol' brand is all about."

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