Zafu's success is based on research that enables the site to combine remarkable accuracy with an easy experience for women. Named to Time magazine's "Top Ten Web Sites of 2006," Zafu has also received accolades from InStyle, O, The Oprah Magazine, Real Simple, The New York Times, WWD and hundreds of fashion blogs, solidifying its presence as the unmatched expert in fit.
Here's how Zafu works: • Women visit Zafu.com, a free service, and spend 3 minutes answering 12 questions about their fit issues with bras, body shape, style preferences and size. • The information is passed through Zafu's proprietary algorithms and then Zafu searches its intimates database which consists of hundreds of bras from over 50 brands. • Zafu then makes recommendations on which bras best suit a woman's individual fit, style and size needs. • Zafu enables women to save their answers making the process even easier the next time they return. • Zafu offers bra sizes from 30AA to 40DD. • Zafu is not a retailer and is completely objective.
"Zafu is already a major success with women who seek help in finding the perfect pair of jeans -- but we didn't want to stop there," said Founder and CEO, Rob Holloway. "We launched Zafu to become the trusted first stop for women when they buy clothes. We've applied our expertise to bras and couldn't be more thrilled to solve yet another challenge for women."
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
