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Oakley renews contract with Ducati Motor Holding
21 Jul '07
3 min read
Oakley Inc announced it has renewed its licensing agreement with Ducati Motor Holding S.p.A. for an additional three years.
Established in 2003, the partnership has yielded a historic collection of eyewear that exemplifies both companies passion for technology, innovation, and design.
New for 2007 is a signature edition Ducati OIL DRUM, a salute to the world championship career of Ducati racer Loris Capirossi.
"Our partnership with Ducati has achieved tremendous success with past product offerings, and we are excited to extend the ongoing alliance," said Colin Baden, president of Oakley Inc.
"Our two companies share a lineage of aggressive design and innovation, as well as a drive to explore unconventional roads of thinking. Ducati motorcycles have more single race victories than all other competitors combined, and we are honored to carry their emblem and colors on exclusive optical inventions that turn science into art."
"Oakley continually raises the bar for performance eyewear and the company's innovative designs continue to be the favorite of Ducati racers," commented Gabriele Del Torchio, chief executive officer of Ducati Motor Holding S.p.A.
"Oakley is a dynamic and compelling brand that succeeds by combining the very best technologies and designs, and their ideals of excellence reflect the same uncompromising standards of Ducati engineering and design. We embrace this opportunity to build on our partnership andenrich Ducati's global network with additional products that salute the best of both companies."
Established in 2003, the partnership has yielded a historic collection of eyewear that exemplifies both companies passion for technology, innovation, and design.
New for 2007 is a signature edition Ducati OIL DRUM, a salute to the world championship career of Ducati racer Loris Capirossi.
"Our partnership with Ducati has achieved tremendous success with past product offerings, and we are excited to extend the ongoing alliance," said Colin Baden, president of Oakley Inc.
"Our two companies share a lineage of aggressive design and innovation, as well as a drive to explore unconventional roads of thinking. Ducati motorcycles have more single race victories than all other competitors combined, and we are honored to carry their emblem and colors on exclusive optical inventions that turn science into art."
"Oakley continually raises the bar for performance eyewear and the company's innovative designs continue to be the favorite of Ducati racers," commented Gabriele Del Torchio, chief executive officer of Ducati Motor Holding S.p.A.
"Oakley is a dynamic and compelling brand that succeeds by combining the very best technologies and designs, and their ideals of excellence reflect the same uncompromising standards of Ducati engineering and design. We embrace this opportunity to build on our partnership andenrich Ducati's global network with additional products that salute the best of both companies."
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