"We are honored to work with the innovative team at PeachDirect on this jewelry program as they offer attractive solutions in providing luxury products directly to the consumer. We will focus on Kathy's powerful consumer brand awareness, while utilizing PeachDirect's quickly expanding sales engine for branded product. This new partnership strategically positions our fine jewelry in front of an important audience. Through PeachDirect, we continue to execute our business plan to market our brands across multiple channels," Abramov added.
"We are thrilled to partner with one of the most prestigious jewelry companies in the world," said Jean Xu, senior vice president of marketing and risk management at PeachDirect. "The Kathy Ireland Jewelry(R) brand from House of Taylor Jewelry offers amazing, diverse and elegant jewelry collections that are sure to fit our consumers' needs."
PeachDirect is a Los Angeles-based direct-marketing firm that offers the most prestigious brands of consumer electronics, computers, home entertainment, fashion accessories, jewelry and household products through catalogs that target consumer markets with more than 100 different demographic attributes.
House of Taylor Jewelry is a Los Angeles-based international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, along with members of the Abramov family. It serves fine jewelry retailers worldwide with diverse jewelry collections marketed under the brands Elizabeth, House of Taylor Jewelry, and Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry.
House of Taylor Jewelry Inc
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