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Kruger to design Columbia Sportswear-branded sports optics

07 Aug '07

3 min read

Columbia Sportswear Company announced a licensing agreement with Kruger Optical LLC to design, manufacture and market a new line of Columbia Sportswear-branded sports optics products aimed at avid outdoor consumers.

The new product line is a first for Columbia Sportswear and will expand its collection of industry-leading outdoor gear. The collection features premium binoculars and spotting scopes for hikers, bird watchers, hunters and other outdoor enthusiasts, as well as U.S.-engineered high-performance riflescopes.

The agreement provides Kruger with access to a larger potential customer base, and continues Columbia Sportswear's expansion into quality licensed products including sunglasses, wristwatches and bicycles that complement an active, recreational lifestyle.

“This sports optics licensing agreement with Kruger Optical is a natural extension of Columbia Sportswear's hunting and fishing line,” said Tom Miller, director of licensing at Columbia Sportswear. “We strive to provide superior products for the active outdoor person and the new binoculars and riflescopes continue our proud tradition of performance, durability, and value.”

Gary Williams, vice president of marketing and sales for Kruger Optical, said his company is looking forward to supplying premium optics products to Columbia Sportwear's customers.

“Kruger Optical is both pleased and honored to enter into this association with a global brand such as Columbia that is synonymous with the outdoors,” Williams said. “The new line of sports optics will fit very well with the Columbia Sportswear reputation for quality and performance while providing great value for the user.”

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