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Retailers & exhibitors declare all time high for Pure show

09 Aug '07

3 min read

Pure 5-7 August 2007 hit an all time high this season, and with the hottest day of the year on the first day, overall attendance figures continued to increase by 9% on the previous August's show. Pure's importance on the international show calendar is indisputable with great attendance from Ireland, Germany, Spain, Italy, France, Netherlands, Greece, Sweden, USA, and Hong Kong.

The impressive selection of brands that exhibit within Pure provide buyers with the cream of the world's biggest and best selling brands. Exhibitors reported record sales and were extremely impressed by the high calibre of buyers.

The Pure Accessories floor saw the biggest ever line up of this season must-haves. Adding some 85 new brands to its large line up of over 350 collections, products range from the fun and funky to the seriously designer.

Footwear brand Melissa, showed at Pure for the first time this season, agent David Millidge said: “Pure has been a very good fair for us and attracts a great diverse audience. Pure has met our strategy requirements and we've met lots of buyers from high class boutiques and department stores such as Fenwick of Bond Street, Hoopers and Psyche. We've seen lots of people from Ireland which is great as it's a market that we are looking to break into. We will definitely be coming back again.”

Buyers were impressed by the quality of product and the edited selection of directional womenswear, designer labels and young creative fashion. Angela Karaolis, Boutique Owner of A.C. Angel & Co. in Cyprus commented; “I'm always on the look out for new brands and Pure is great for this with many good brands under one roof."

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