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Ron Offir brings great deal of e-commerce to Jones

30 Aug '07

2 min read

Jones Apparel Group Inc announced that Ronald (Ron) Offir, 38, has been appointed to the newly created position of President, e-Commerce and will be responsible for maximizing the online channel across all of Jones' brands and divisions. Mr. Offir will report to Wesley R. Card, President and Chief Executive Officer.

Mr. Offir brings a great deal of e-commerce and overall industry experience to Jones, having most recently served as President of Kompo e- Commerce Solutions, a full service e-commerce firm. From 2002-2006, he served as Divisional Vice President, Coach.com where he was responsible for the e- commerce division, including strategy, merchandising, planning, marketing and front end operations.

Wesley R. Card, President and Chief Executive Officer, stated, "Ron joins us at an opportune time as we intensify our focus on our core brands. He brings the right balance of industry knowledge and e-commerce expertise that will benefit Jones' brands and divisions, and enhance our relationships with our loyal consumer base."

"Shopping online is a critical marketing tool, and offers our consumers more convenient access to the Jones portfolio of brands. Ron is the ideal executive to lead our e-commerce effort, as we explore new channel partnerships to reach existing and new consumers in various markets across the globe."

Jones Apparel Group Inc

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