dELiA*s Inc, a direct marketing and retail company comprised of three lifestyle brands primarily targeting consumers between the ages of 12 and 19 announced financial results for the second quarter ended August 4, 2007.
For the thirteen weeks ended August 4, 2007:
• Total revenue increased by 7.3% to $52.4 million from $48.9 million in the same period last year.
• Same-store sales for the retail segment increased by 4.6% for the comparable thirteen-week period, with total retail sales increasing by 29.4%. Net sales of the direct segment decreased by 2.4% over the second quarter of fiscal 2006.
• Total gross margin decreased by 190 basis points to 34.5% of sales, or $18.1 million, due to the retail segment growing as a percentage of the total sales mix and the increase in retail markdowns.
• SG&A expense was 44.7% of sales as compared to 43.5% in the same period last year, an increase of 120 basis points primarily due to higher depreciation expense, increased payroll, and corporate overhead costs, which more than offset the improved leverage of other expenses associated with the increase in revenue.
• Net loss for the quarter was $5.1 million or $0.16 per share as compared to a net loss of $3.1 million or $0.12 per share in last year's second quarter.
Retail Segment Results:
Net sales for the Company's dELiA*s retail stores increased by 29.4% to $19.4 million for the quarter compared to $15.0 million in the second quarter of last year.