Kellwood Company announced that it will reorganize its Women's Sportswear business, creating three operating divisions from seven presently. The three ongoing divisions are: "Lifestyle Alliance", "Designer Alliance" and "Modern Alliance". This will reduce the total number of operating divisions for all of Kellwood's business segments from 12 to eight.
The Lifestyle Alliance will house the Company's moderate brands, such as Sag Harbor, Koret and Briggs New York. The Designer Alliance will include most of the Company's better and above price point brands, such as Calvin Klein women's better sportswear, ck Calvin Klein women's bridge sportswear, O Oscar, an Oscar de la Renta Company, David Meister and HOLLYWOULD. The Modern Alliance will consist of the Company's juniors businesses including XOXO and My Michelle and the Vince contemporary brand.
Patrick J. Burns, currently corporate vice president and chief strategy and marketing officer, has been named group president of the Lifestyle Alliance. James S. Weinberg, currently chief executive officer of Halmode division, has been named group president of the Designer Alliance.
Arthur K. Gordon, currently chief executive officer of Kellwood Western Region division, has been named group president of the Modern Alliance. Burns, Weinberg and Gordon will report to Robert C. Skinner, Jr., chairman, president and chief executive officer of Kellwood Company.
Skinner stated, "This focused and more agile organization will allow us to swiftly adapt and grow our diversified portfolio of women's brands based on the ever changing needs of both our retail partners and consumers."