At the next Pitti Uomo (9-12 January 2008), Pitti Immagine will be launching the Pitti W_Woman Precollection in the former Customs House on Via Valfonda: a specific stand-alone project for the women's pre-collections, with this first appointment seeing participation by a selection of around 40 international companies.
The special, sophisticated, glamorous event of this first edition will be presentation of the women's pre-collection by 6267 (Tommaso Aquilano and Roberto Rimondi). The Pitti Discovery Foundation will be continuing its reflection on the culture of fashion with the exhibition Donna Simonetta. La Prima Donna in the Costume Gallery at Palazzo Pitti, in January 2008, dedicated to one of the greatest protagonists of Italian couture.
“Pitti W_Woman Precollection is the evolution of what has been happening at Pitti Uomo for several seasons now”, says Gaetano Marzotto, president of Pitti Immagine, “it is a professional opportunity for those top buyers who act ahead of the others; innovation in the Group's programme for women's fashion, consolidation and expansion of this show's potential.”
“PItti Uomo is no longer just the most important menswear show in the world: it is a huge platform that opens the season of international fashion. Its wealth lies in the 25/30 thousand buyers from all over the world and from the highest bracket that visit it every year: its competitors are the fashion platforms in Paris, New York, London, Berlin and Barcelona.”