Mustang Fragrances drive consumers to new web site
21 Sep '07
3 min read
Mustang Fragrances, the new men's brand from Aramis and Designer Fragrances, announced the launch of the brand's Web site and nationwide sweepstakes, calling on consumers to log on to for their chance to win a VIP weekend during this year's Ford 400 Championship.
The two week long national radio campaign announcing the sweepstakes will run on top 40 contemporary, news and sports stations nationwide and will be tagged with a local retailer in each market. The 30 second Mustang spots will air in all 50 states covering all 210 DMA's in the country.
The Grand Prize winner, along with three guests, will be flown to Miami to attend the weekend races at the Miami Speedway from November 15-18, 2007 leading up to Sunday's Ford 400 Championships.
In addition to first class accommodations and $2000.00 spending money, they will receive a Mario Andretti Driving Experience, giving the winner and their guests a once in a lifetime experience of hot laps with the pros.
Additional highlights of the Web site include the "Adventures from the Backseat" section, the Mustang Fragrances pony girl, Heidi Bailey and a store locator. Filmed during a California Mustang car show, Heidi brings us stories from true Mustang fans.
These stories include "Star Crossed Boss Love," starring Atila and Michelle who fell in love while re-building a Mustang and "Man's Best Friend," featuring Tom and Mark which chronicles their friendship brought together by their Mustang cars and why everyone wants to ride in Tom's pony after a car show! There are 24 stores in total and beginning in October, visitors will be able to cast their vote for the best story.
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