PUMA to unveil Peace One Day football collection in Jan 08
22 Sep '07
2 min read
To help raise awareness of Peace One Day, PUMA will play a key role at a major gala event at London's Royal Albert Hall where PUMA will announce its long-term partnership with the organization.
Jochen Zeitz, CEO and Chairman: “We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day. Within our commitment, we will develop a special charity football collection, available in 2008. We are delighted to be a strong and long-term partner of this exemplary initiative.”
PUMA has a proven track record in fundraising initiatives such as supporting the United for Africa charity during the World Cup. Peace One Day is another important charity organization that PUMA can help by offering its expertise in Sportlifestyle and creating desirable products to benefit the cause.
PUMA will announce plans for its Peace One Day football collection, which will be unveiled at the African Cup of Nations in January 2008.
PUMA's already established relationships with its African football teams ensures this exciting football collection will be seen on some of Africa's leading players throughout the tournament - during which a key part of shooting the second Peace One Day documentary takes place. An exclusive press screening of the first award-winning documentary will be organized by PUMA prior to the Royal Albert Hall event.
The PUMA Peace One Day collection consists of a specific designed Peace One Day football and accessories and will be sold world wide beginning in May 2008 – with the goal that all products related to this fundraising will ultimately be sourced and manufactured in Africa.
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