New Chloe women's fragrance incarnates spirit & values of brand

26 Sep '07

2 min read

Chloe and Coty Prestige, the selective division of Coty, announce the press launch of a new Chloe's women's fragrance in October 2007 for an on-counter date from February 2008.

As a reminder, the Coty group has overseen Chloe fragrances since the acquisition of the Unilever prestige sector in July 2005.

Michele Scannavini, President of Coty Prestige, comments: "This acquisition was an important step in Coty's development. The group now holds the leading position on the worldwide fragrance market."

"Chloe considerably strengthens our designer fragrance offer. The launch of the new fragrance is a major step for us. This new women's fragrance reflects the values of the Chloe brand: a contemporary vision of femininity, both aspirational and universal."

Ralph Toledano, CEO of Chloe, announces: "The launch of a new Chloe fragrance is an event that is as important as it is eagerly awaited by our brand. This new women's fragrance arrives after Chloe Collection, created in 2005. We hope that it will make its way into the family of great
classics."

With Chloe, Coty aims to considerably strengthen its position on the worldwide market of selective designer fragrance brands.

"The new Chloe fragrance incarnates the spirit and values of the brand: eternally feminine and trendy fashion. We will distribute this new fragrance on the selective circuit as of February 2008 in Europe and the United States, Canada, Southeast Asia, Japan, Australia and the Middle East," points out Michele Scannavini.

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