The store will carry a wide selection of Patagonia-branded outdoor clothing, technical apparel, footwear and children's clothing. Items will range from layering systems to keep wearers warm and dry to specific products for sports such as rock climbing, skiing, fly fishing and paddling.
All cotton items are 100% organic cotton to avoid causing environmental damage from toxic chemicals used in growing conventional cotton.
The company also has been using fleece made from post-consumer recycled plastic soda bottles since 1993, and earlier this year became the first clothing manufacturer to recycle competitors' garments as well as its own through a program that accepts worn-out fleece, organic cotton t-shirts and Capilene (long underwear) products. The donated garments are recycled into new fibers to save energy and reduce greenhouse gas emissions.
Patagonia products are also through select retail dealers and through the company's website as well as through Patagonia retail stores.