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Heelys introduces wheel-in-the-heel footwear line

15 Oct '07
2 min read

New wheel offerings include performance wheels such as Speed Formula and low-friction Diamond Cut Wheels, plus collectible FATS wheels in new fun and funky styles such as multi-color checks, graffiti, skull and crossbones, stars and logos. Matching custom laces give yet another way for wearers to personalize their Heelys.

Other new styles coming in Spring '08 include the “UFO,” a streamlined athletic shoe with a clear heel that displays the wheel, great for displaying collectable wheels. The new “Flirt” is Heelys' first canvas footwear, available in a wide variety of patterns, colors and finishes.

The “Five O” features a hard nylon grind plate for even more performance versatility. The “Trick” incorporates emblematic designs prominently featuring the Heelys logo in several high-contrast color schemes with faux vulcanized styling.

Heelys Inc

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