iCrossing to drive sales & brand visibility of bebe
23 Oct '07
2 min read
iCrossing a global digital marketing company, has been selected as search agency of record by leading fashion retailer bebe stores inc.
As search agency of record, iCrossing will develop and implement bebe's natural and paid search campaigns to drive sales and increase visibility of the bebe brand.
In combination with iCrossing's world-class search marketing services and retail expertise, bebe will utilize the company's proprietary bid management and campaign analytics platforms to optimize an integrated search marketing program.
"iCrossing demonstrated a deep understanding of the challenges that retailers face," said Barbara Wambach, CAO, bebe stores inc.
"We chose to partner with iCrossing based on their strong balance of retail experience, solution-focused technology and account management talent."
iCrossing's proprietary bid management platform is built to meet the specific challenges retailers face, including managing dynamic inventory and pricing, as well as seasonal price fluctuations.
Key features of iCrossing's bid management platform include: - Brand pattern recognition: Allows iCrossing to inform clients on relationships between brand related keywords and more general product, service or interest related keywords; - Consumer purchase behavior analysis: Time analysis from first click to purchase and time from last click to purchase all provides insight into the time it takes for a consumer to make a purchasing decision and considerations made during this cycle;
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