"In terms of our direct business, total company sales continue to be in line with our expectations, with weakness in our earlier fall Talbots brand mailings, including our mid-season sale book, offset by stronger performance of our later fall catalogs and internet. The J. Jill brand's direct business is performing near plan, driven by a strong mid-season sale event."
"However, the Talbots brand store sales for September and fall mid-season clearance event represent the critical components to our overall third quarter performance, and therefore we now anticipate that our operating results will be well below our prior plan."
Ms. Sullivan continued, "As we launch the strategic review of our business, we have already identified immediate actions to improve performance. As such, commencing in November we will make a significant change to the Talbots brand promotional strategy that we believe will elevate our competitive positioning.
While still maintaining high levels of regular-price selling, we will implement a new promotional cadence that we believe will improve both sales and gross margin as we mark down product at a more relevant time for the customer. Also going forward, we intend to stay closely connected with our customers, and we will be more aggressive with the frequency of our customer contacts and offerings, beginning immediately."
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
