News Flash

Camuto to produce Bill Blass women's footwear

23 Nov '07

3 min read

NexCen Brands Inc announced that it has closed on the acquisition of the trademarks and other intellectual property of The Shoe Box Inc in partnership with the Camuto Group. The Shoe Box Inc is a multi-brand luxury shoe retailer based in New York.

Utilizing the expertise of NexCen Franchise Management, NexCen's Atlanta-based franchising division, and the design and development talent of the Camuto Group, a premier women's fashion footwear company, the companies intend to franchise The Shoe Box's luxury footwear concept domestically and internationally.

NexCen and the Camuto Group will seek to roll out in excess of 500 of The Shoe Box stores globally, providing women with high-end fashion footwear and accessories. The Shoe Box will allow the Camuto Group to prominently feature brands from their broad portfolio.

NexCen has also entered into a 30-year licensing agreement with the Camuto Group to develop women's footwear for all categories of NexCen's luxury brand, Bill Blass. The franchise platform will also provide the ideal vehicle for the Camuto Group to create product for Bill Blass as a key component of The Shoe Box strategy. Building on the strength of the iconic brand, the Camuto Group will design, manufacture and distribute the luxury women's footwear for NexCen.

"This partnership creates the first fully vertically integrated property in our brand portfolio," commented Robert W. D'Loren, President and CEO of NexCen.

"Through this partnership, we shall control brand marketing, development, retail franchising and manufacturing through our partner, the Camuto Group, providing us with a unique opportunity to build value for our Bill Blass brand. Additionally, we provide NexCen franchise owners worldwide with the opportunity to invest in a new footwear retailing model -- the first international multi-brand luxury footwear chain."

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